Writter. Celeste Uranga

Writter. Celeste Uranga

Art Direction. Omar Rojas

Art Direction. Omar Rojas

Small restaurants struggle to stay open, and advertising is often the first thing they cut from their budgets. Without visibility, even the best dishes go unnoticed. We knew diners love discovering that their food is made with Philadelphia Cream Cheese — but if these restaurants can’t afford to promote themselves, how would anyone know?
That’s why we created Spread Ads: turning every purchase of our cream cheese into free advertising space for small eateries, putting their dishes front and center in billboards, posters, and social media.

Small restaurants struggle to stay open, and advertising is often the first thing they cut from their budgets. Without visibility, even the best dishes go unnoticed. We knew diners love discovering that their food is made with Philadelphia Cream Cheese — but if these restaurants can’t afford to promote themselves, how would anyone know?
That’s why we created Spread Ads: turning every purchase of our cream cheese into free advertising space for small eateries, putting their dishes front and center in billboards, posters, and social media.