Spread Ads
Year
'24
Client
Philadelphia
Service
Art Direction / Creative Thinking
We knew diners love discovering that their food is made with Philadelphia Cream Cheese — but if these restaurants can’t afford to promote themselves, how would anyone know?
© Spread Ads
Challenge
Small restaurants struggle to stay open, and advertising is often the first thing they cut from their budgets. Without visibility, even the best dishes go unnoticed.
Solution
We turned every purchase of our cream cheese into free advertising space for small eateries, putting their dishes front and center in billboards, posters, and social media.
Ghost Bottle
Memoria Textil