Shield Notification
Year
'24
Client
Samsung
Service
Art Direction / Creative Thinking
Campaign designed to reveal the hidden cost of gaming.
© Shield Notification
Challenge
Many online games include gambling-like features that encourage children to spend real money on virtual items. These charges often go unnoticed by parents, leaving them unaware of the hidden risks tied to gambling behavior. Parents often don’t realize that their child’s favorite game may be subtly teaching them gambling habits.
Solution
We will send fake Play Store notifications that suggest in-game charges. The content will inform parents about the potential risks their child may face online, encouraging and guiding them step by step to setup Samsung's Parental Control.
Memoria Textil